It appears that Chloé had a change of heart after employing Freja Beha Erichsen and Arizona Muse to star in their Spring/Summer 2012 ad campaign. Photos surfaced of the campaign shoot a few weeks ago, which saw Freja and Arizona posing outside the Chateau Marmont in Los Angeles, wearing the same long dresses that now appear in the new campaign - but it seems they have been replaced, even though Chloe's twitter account even confirmed that Freja and Arizona were the new faces of the label when the photos first appeared. Say farewell to the breezy L.A. setting, and in its place is a simple studio shoot that stars Karmen Pedaru and Kate King instead, as captured by Glen Luchford. Chloe reportedly changed their minds about the campaign, but will be using footage captured of Freja and Arizona for a video campaign instead. Hmmm...

Love this! How fun!? Coco Rocha and Liisa Winkler dance on the streets of New York City for Longchamp's new Spring/Summer 2012 campaign, as photographed by Dane Shitagi. Choreographer Blanca Li helped the models coordinate their dance inspired poses, while the campaign was inspired by 1950's fashion photography. Speaking on the campaign, head of design Sophie Delafontaine commented: “We really wanted to show this woman very active in the city, very dynamic.” Coco and Liisa dance with dogs, run up the walls and turn ordinary everyday experiences into a dance performance for this unique campaign.